Makeup through history

 1910´s

"Simple and natural"

In the begining of the 20th century, makeup was relatively new and it was important to keep it natural and that it wasn´t "too much". It was popular to make a homemade rouge and face powders of different oils and powders.

For the eyes, cake mascara was applied to the lashes. Cake Mascara was the first real mascara. It came in a little box with a big brush. To make it creamy and liquid, women used either vaseline, water or saliva.

 

 Park & Tilford, 1910´s/// Maybelline, 1917.

 

Unknown painting/// Ethel Clayton

1920´s

"Dramatic and dollike"

When you think of 1920s makeup, the first thing that pops up in your mind, will problably be the small lips, thin eyebrows and dark, dramatic eyes with long seductive lashes. The lips had a big part in the makeup trend in the 20´s, they were smaller than the natural outline of the lips and painted into the famous ‘cupid’s bow’ shape.

The eyebrows were plucked for the first time and drawn towards the temple. Some women even shaved or plucked all of the hair, to paint them in a even more dramatic and unique shape.

Kohled eyeshadow was popular for the more daring girls and mascara was a popular trend that no woman could resist.

The blush was applied in circles rather than angular. The effect was a rounded face.

  

Bebe Daniels///Marion Davies

  

Clara Bow

1930´s
"Hollywood influenced"

1930's makeup was a lot lighter than the decade before, it has similar concepts to the twenties but a bit toned down. This was most likely caused by the depression and less money to buy makeup, beacuse of the beggning of the war and bank crisis. Even though many people went through some difficulties, the makeup of this decade was much more refined and more Hollywood influenced. There were a lot more colours avalaible  for eyeshadows, for example, blue, green, pink and purple.

Blushes were more conservatively applied during daytime, with lighter shades of cream rouges becoming popular, followed by powder.

The eyebrows were still very thin or completely plucked out of existence and drawn in pencil thin lines and arched more attractively upwards.

 
      

Marlene Dietrich///Unknown

1940´s

"Glossy red lips and thicker brows"

As the 30´s came to an end, the makeup industry became huge in the 40´s.

It seems like the lips were on focus at the time. Unlike the thin and small lip shapes of the twenties and thirties, women painted their lips after their own lip shape and most likely in a prominent red. Women all around the world were seen with glossy and full red lips.

As the lips were in focus at the time, the eye-looks were more simple.

Makeup had to be ‘on the go’ for women, many of whom found themselves working in very ‘unfeminine’ conditions in munitions and factories. The packages for the makeup products were more practical than before and more suitable for working women on the go.

  

Rita Hayworth/// Lauren Bacall

   

Veronica Lake/// Marilyn Monroe,1946

Frances bavier/// Gene Tierney, ca 1945.

1950´s

 "Voluptuous lips, thick brows and pastels"

 The 50´s was a good time for eyebrows, they became thicker and darker than in the 40's but still kept the elegant, defined arches and long shape.

Besides thick eyebrows, pastels ruled in this decade, pale pinks, greens, blues and yellows, and if ever there was a color that showcased an era, it was the color pink for the 1950s.

For the lips, it was popular to line the lips and add layers of lipstick and gloss to make the lips look more plump and voluptuous. Mostly, red, pink, orange-red colours was used for the lips.

The eye look of the 1950s was essentially minimal, with little eye-shadow applied. Mascara on the other-hand was everyone’s favourite little accessory. Mascara was now avalaibile in a tube, instead of just cake mascara.

   

50´s ads

   

Elizabeth Taylor/// Audrey Hepburn/// Sophia Loren, 1957.

1960´s

"Colourful, unique and dramatic eyes"

The eyemakeup played a huge role in this decade, in getting that fashioned and famous look of the 60´s. Strong eyeshadow colours, eyeliner and long lashes was known for the decade, but the average woman problably didn´t use as strong and bold makeup as models in advertisaments did. It was still the same style, but a bit toned down.

The lips were not as much in focus like some decades before, mostly pink and nude colours were used.

The brows were quite natural, not painted too dramatic or strong.

 

Amanda Jones, 1967/// Twiggy

 

Marilyn Monroe, 1962/// Sharon Tate, 1966.

 

Jean Shrimpton ad/// Marilyn Monroe, 1962.

  

1960´s makeup tutorial, from Glamourdaze youtube.

xoxo